The baby boomer generation is an age group that is increasingly confronted with the consequences of cancer. This is one of the reasons why they belong to the primary target audience of this commercial. To appeal to this group, KWF wants to try to evoke both emotion and a sense of familiarity or nostalgia in the viewer. As a result, this group should be encouraged to respond to the call of the commercial.
CLIENT: KWF | PROD. COMPANY: VIDUATE | DIRECTOR: DIRK ZEKVELD | DOP & COLORIST: LUUK DE KOK
GAFFER: MIKE DEEN | CAMERA: ARRI ALEXA MINI | LENSES: ATLAS ORIONS
GAFFER: MIKE DEEN | CAMERA: ARRI ALEXA MINI | LENSES: ATLAS ORIONS
